Love What You Do
Watch small business owners talk about how Checkout helps run their stores.
Love What You Do
The History Channel - NY
A&E; Networks needed a point of sale solution and fast, because it was going live in 5 days.
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IF+D - Austin
IF+D, a furniture, flooring and design store in Austin’s burgeoning 2nd Street warehouse district.
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Self Edge - San Fransisco
Jeans, Japanese and Yoyo's. Get yours at Self Edge. Self Edge specializes in everything cool.
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Bloom Books - Macau
Bloom, located in front of a Chinese temple at Macau, is the place to buy "beautiful fool things"
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Cato Toys - Imola
Where would you go if you wanted to buy decent toys or books that will last a lifetime? Cato offers the answer.
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Bondgård Cheese Shop - Allendale, NJ USA
Some entrepreneurs wake up and make life-changing decisions. They quit their jobs and take the plunge into the waters of sleep-deprived autonomy. For Michael Mahle of Bondgard Cheese Shop, it was a much more deliberate process.
Michael has a simple philosophy about life: “love what you do and do what you love”. It was his love of artisanal food products, more specifically his love of local cheeses, that led him to formulate a plan. Zagat PR executive by day, he attended NYC’s Institute of Culinary Education (ICE) at nights. Even supplementing his education with an internship at Murray’s Cheese Shop in NYC. All with the intention of fine-tuning his vision.
There isn’t a product in
my store that I don’t
honestly feel is the
absolute best
Bondgård is Swedish for farmstead. But for Allendale, a sleepy Manhattan bedroom community, it’s probably better translated as Michael’s gift. A modest downtown filled with insurance brokers and financial advisors is experiencing a revitalization in walkable storefront destinations. Michael’s contribution as the best example of retail done right. His self- described artisinal speciality store carries everything from daily fresh-baked bread from world-famous Balthazar Bakery (NYC) to small-batch honeys and jams. But it’s the cheese that is so clearly the centerpiece. Honey Lavender Chévre. Vermont Brelois. Tumbleweed Cheddar.
As Michael puts it, “you have to believe in what you are selling. There isn’t a product in my store that I don’t honestly feel is the absolute best. When I make a Rosemary Ham sandwich on a baguette with Emmenthaler and a bit of clarified butter, I want that to be a sandwich delivered as I intended.”
Michael’s distinct vision extends beyond his assortment of food products. His life-long interest in architecture allowed him to play an active role in designing every last detail of the store. And while well-versed with both PC and Mac computers, Michael was insistent on having an “iconic Mac” on his counter.
““From the start, I knew I wanted a Mac laptop,” says Michael. “I wanted to have that beautiful machine out front for the customers to see, and I wanted the ability to take my work home. What I definitely didn’t want was to purchase a bulky Point of Sale system. Checkout allowed me to do exactly what I wanted.”
But Michael makes it clear he’s in business to make customers happy, not necessarily spend his time on a computer.
“What makes Checkout work for us is how simple it is to use. Getting set-up, accepting credit cards, tracking inventory levels. It doesn’t have me spending time on the computer that could be better spent elsewhere.”
You can read more about Michael’s journey on his blog.
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