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Read StoryWatching videoclips on MTV may give you the feeling every girl is running around almost naked, without decent clothes to wear. When the SOFA-team visited Trixie and Tilda in the summer of 2007 they saw this wasn’t true at all. If you’re looking for a good alternative to what the current pop culture is offering, you should really visit this store located at Boerum Hill, Brooklyn – New York.
Emmi Haddock started out years ago as a women’s fashion designer. During the years she found herself getting tired of this business as it is no longer about the designer but profits for the shareholders. Also she found there’s a serious lack of stores with a strong point of view. “There is even less for the age group of pre-teens. While there are abundance of baby and toddler stores, there is nothing catering to this pre-teen segment. I find the merchandise mix at department stores and other big box stores to be boring, limiting, and the help in these places are really nonexistent”.
So Emmi decided to start her own store, inspired by her children, Beatrix and Mathilda. Emmi’s third child, Tucker, needs to wait a while before he can buy his clothes at Trixie and Tilda, because for now the collection only exists of girl’s fashion. Emmi is planning to add a boy’s section. Also she would like to open another store in a nearby neighborhood and to build an online business.
The girls are not conservative, but they are more modest than what the pop culture seems to be pushing for.
“I offer quality and style. Watching the trends but being more concerned with offering tasteful clothes rather than trendy, fleeting pieces. I help kids put together an outfit and wardrobe that are versatile, age-appropriate, and event appropriate. The girls shopping here are nice, well behaved, smart and creative.
It’s great to see these young ladies be really exstatic about my merchandise mix and walk around with pure glee as they look. It’s even more gratifying when they understand that it’s better to wear quality, long lasting, tasteful pieces and be pulled together than to put on whatever is trendy and poorly made. The best days are when they listen to my suggestions and advice about how to build onto the existing wardrobe and sign up to the beauty of style”.
Emmi treats the girls with respect to their needs and style and she walks the line between giving the kids what they want and what their parents wish to purchase.