So Emmi decided to start her own store, inspired by her children, Beatrix and Mathilda. Emmi’s third child, Tucker, needs to wait a while before he can buy his clothes at Trixie and Tilda, because for now the collection only exists of girl’s fashion. Emmi is planning to add a boy’s section. Also she would like to open another store in a nearby neighborhood and to build an online business.

“I offer quality and style. Watching the trends but being more concerned with offering tasteful clothes rather than trendy, fleeting pieces. I help kids put together an outfit and wardrobe that are versatile, age-appropriate, and event appropriate. The girls shopping here are nice, well behaved, smart and creative.

It’s great to see these young ladies be really exstatic about my merchandise mix and walk around with pure glee as they look. It’s even more gratifying when they understand that it’s better to wear quality, long lasting, tasteful pieces and be pulled together than to put on whatever is trendy and poorly made. The best days are when they listen to my suggestions and advice about how to build onto the existing wardrobe and sign up to the beauty of style”.

Emmi treats the girls with respect to their needs and style and she walks the line between giving the kids what they want and what their parents wish to purchase.